Have you ever taken part in a non-profit fundraising event where you get your own personal webpage that you can direct people to as a way for them to sponsor you directly in the event? Personally I am happy to participate in the Coldest Night of the Year every year, which does have this type of system (not in CiviCRM).
In the language of CiviCRM, these are Personal Campaign Pages. While CiviCRM does offer this functionality, it has some major holes in it. Like a few areas of CiviCRM, it feels like somebody threw it together quickly and then mostly forgot about it. Consequently, I had a hard time ever recommending it as a good solution, even if a client was already heavily using CiviCRM happily. Here’s the official documentation.
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